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MSN Mulls Ad-Supported Multi-Media Subscription Service

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And since Windows Media Player is sitting there and doing nothing… Microsoft’s MSN unit is considering the launch of a number of advertising-supported services, including audio and video packages that could rival Yahoo Platinum and RealNetworks’ RealOne.

Part of MSN’s broadband strategy is to create deep partnerships with experts of content and access, and potentially offer a bundled service to sign up more broadband customers…the company will only be a content aggregator, and will not go into developing content, according to the story.

Also, MSN has launched a new site called MSN High-Speed Marketplace, where consumers can choose among offers from eight companies that provide broadband Internet access. The site’s debut follows MSN’s decision to stop offering its own high-speed Internet access, referring that business to partners instead….”What they’re trying to do long term is figure out a set of premium services that customers will be willing to pay for on top of their regular broadband fee,” said Matt Rosoff, an analyst at Directions on Microsoft.

Related: MSN Boss Talks Expansion; Preparing Premium Version

For more on Microsoft and MSN, read the dedicated company page.