KeepMedia Hopes to Attract Newspapers

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Louis Borders is confident that he will attract newspapers for his KeepMedia service launched Monday…”There are 3,000 magazines in the U.S.,” Borders said. “We have a lot of work to do in the magazine business first.”

But newspapers are a natural market…”I might want to read about a new car and I didn’t know that the Detroit Free Press did a tremendous article about this car,” Borders said. But a consumer searching an online database such as KeepMedia could find that article. “Aggregation is the key to making the revenue stream work,” Borders added.

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