Jupiter PlugIN: Chris Gorog, CEO of Roxio on the New Napster

Chris Gorog, CEO of Roxio,
is giving the keynote at the Jupiter Plug.IN Music Conference in NYC today…Napster will be available for Christmas

Pressplay, which Roxio bought recently, will be the foundation for the new Napster…Roxio will be using the audience it already has for its CD burning software as the prime target audience for Napster…

Roxio internal research: 97 percent of online users recognize the Napster brand; 73 percent have positive feeling for brand; 47 percent will pay for new Napster…

Empowering the consumer to do exactly what they want to do: it is not about exploring business model du jour…is it about a la carte downloads? Of course it is…it is an essential cornerstone of an online music experience…

Does subscriptions have an important part: yes, we see it as a level up from free to a la carte to eat-all-you-want…this will electrify the online music sector.

Online radio: very important part…users will want to have passive listening experience, with customized programming and stations….

Community: we will enable sharing of music–sending through e-mail, share playlists [between legitimate subscribers…details yet to be released]–. We will also enable original programming/content..audio and video.

Downloads will be tethered, but the user will be able to use it on multiple platforms…It will be utilizing client-server technology…we may very well return to the P2P technologies as we acquired the original Napster technology…

Launch in Europe within 12 months from launch…

For some fun with Napster, log onto NapsterBits.com, for animated shorts

The conference coverage is sponsored by Entriq.

Comments have been disabled for this post