RealNetworks, Microsoft Make Pitches to Cable Companies

RealNetworks and Microsoft are touting their technology and content to cable companies, in an attempt to persuade them to use and carry the content…this in a report from the annual Cable & Telecommunications Association for Marketing meeting. Rob Glaser, speaking at the conference, emphasized that cable companies–which make much of their money selling high-speed Internet connections–could profit by promoting [Real’s content such as RealOne Arcade, Nascar.com content etc] services and sharing revenues with RealNetworks while it handles the billing.

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