Can’t Deny the Deny Page


A shortish case study on how increased conversion rates from free to subscritpion users. One of MyFamily’s most important pages is the “Deny Page”, the page shown when a visitor tries to access information that is reserved for paying subscribers.

“One of our engineers had the idea that if we provided visitors with slightly more information in a different format we would see an increase in conversions. Using this premise, we created a new page and ran an A/B Test comparison to determine which page performed best.”

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