A Six-Point Plan For Online Profitability


A summary of the salient points raised at NetMedia 2003 Online Digital Media conference in Barcelona, held last week (where paidContent.org also won the European Online Journalism Award).

“‘Free content is the river on which paid subscriptions arrive.’ Take details of readers when they sign up for free and you will be able to provide a better, tailored service when they begin to pay.”

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