: (Read the story below first, on Guardian’s launch of premium services): Simon Waldman, the director of digital publishing at Guardian Newspapers, knows this is a line that has to be tread carefully, as Guardian upholds the newspaper-for-greater-good tradition more than any other big newspaper in the world. It has to, because a trust runs it, whose sole purpose of existence is the newspaper and its related publications.
So he is peppering down expectations: this is a new step for us, and we are trying to figure this out as is everybody else, he tells me in an interview. We hope it sells, but we are not holding our breathe, and we are “cautious in our expectations“.
This will perhaps carve the way for the future, as sites like Guardian figure out what works and what doesn