“Three Kingdoms” Set up Lucrative Deals in China


Internet portals NetEase, Sina and Sohu are leading the latest dot-com boom — this time, in China…Known together as the “Three Kingdoms” — after an epic tale of China’s Han Dynasty — each site cultivates different niches, industry watchers say. NetEase is known for its online gaming, for a younger audience. For users from their mid-20s to mid-30s, Sina has a reputation for news, and Sohu specializes in online university alumni clubs.

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