About.com Shifts to Blogging Model


(via BuzzMachine) : A very interesting development: About.com has just relaunched its network of about 400 guide sites as weblogs. As an example, see this.

It is using the weblog/CMS system from Movable Type, which I also use for this site. According to Howard Sherman, this development is significant because it is “probably the single largest addition of content to the blogosphere to date…AND All of these sites are advertiser supported so it should help give credence to blogs as a viable business model.”

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