Magazines’ 2.0


A story on how magazine are slowly but surely getting it right online..or so this story says. Personalization, audience measurement systems, and of course, premium services.

Interestingly, an update on Time Inc’s online wall: “Initially, traffic plummeted 50 percent as visitors confronted the new requirements. Then, steadily, registrations started coming in. [Ned] Desmond [executive editor of Time Inc. Interactive] reports they quickly reached registration counts in the hundreds of thousands. Traffic has slowly climbed back, too, with non-subscriber visitors being replaced by increased numbers of AOL members.”

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