Update on Spyglass Story: Changes Name to KeepMedia

Well, that was quick…Spyglass Media, the online content retailing venture by Louis Borders, on whom I did a story earlier today, is changing its name to KeepMedia (the site’s not active yet), according to an inside source.

And, the company will launch with 150 publishing partners, on July 28. The beta site will launch in a couple of weeks.

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