Broadband Content Providers Pursue Cable Operators


Broadband content creators and distributors such as AOL Broadband, Disney, Microsoft, Movielink and RealNetworks are now making direct or indirect broadband marketing pitches to cable executives, trying to convince them to craft premium content bundles for their data customers, according to this story, reporting on the NCTA convention in Chicago last month. The online content players are generally pitching revenue-sharing agreements to cable operators. They stressed that cable systems could generate more broadband revenue by selling both content subscription and pay-per-use offerings

So far, RealNetworks’ recently acquired operation has made the greatest inroads, signing up Time Warner Cable’s Road Runner operation, Charter Communications, Cablevision Systems and RCN Corp. for its digital music subscription service, Rhapsody.

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