MTV2 Launches Local Websites To Drive Local Broadcast Channels

(please credit where you first got the link from…that’s the blogger ethic…) MTV2 Local 360, a cable broadcasting effort from MTV, is a new initiative to launch local cable channels across the U.S. Part of this launch has localized on-air elements from MTV2 with a co-branded, broadband-optimized local website in each market.

For example, in Louisville, the sites are packed with local tour info, top ten countdowns, streaming music videos and clips from MTV2’s 2$Bill concert series, a radio feed and other content to build community–and awareness for Insight [the cable operator] and MTV2–among Louisville’s music fans.

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