(please credit where you first got the link from…that’s the blogger ethic…) MTV2 Local 360, a cable broadcasting effort from MTV, is a new initiative to launch local cable channels across the U.S. Part of this launch has localized on-air elements from MTV2 with a co-branded, broadband-optimized local website in each market.
For example, in Louisville, the sites are packed with local tour info, top ten countdowns, streaming music videos and clips from MTV2’s 2$Bill concert series, a radio feed and other content to build community–and awareness for Insight [the cable operator] and MTV2–among Louisville’s music fans.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post