SoapCity A Crucial Test Case for Sony

SoapCity, the soaps download site run by Sony, has finished its two-month marketing trial runs in St. Louis and Indianapolis…these cities featured billboards and ads wrapped around coffee cups in certain company cafeterias.

“The Young and the Restless” is twice as popular with St. Louis viewers as those nationwide, he said, making it the best market for the show. Indianapolis is tops for “As the World Turns.”