New Wireless Service Entertains Callers Before Phone Is Answered


(via Ringtonia): Have to hand it to the South Koreans….imagination is driving the wireless economy at this point. Ringbacks explained: This service replaces that traditional ringing or beeping sound a caller hears before the phone user answers with a 30-second clip of music or sound effects. After slightly more than a year on the market in South Korea, which is often the incubator for wireless trends, the service is already a sensation.

The technology for ringback tones differs fundamentally from ringtones because ringtones reside on a single phone, while ringback tones must be sent to any phone used to call the subscriber. So, instead of being downloaded and stored in a particular handset, ringback tones are stored in a server at a central telecom switch.

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