AOL Plugs Content at Retail

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America Online is expanding the promotion of its popular music and movies programming into retail stores. AOL is plugging its entertainment offerings in 6,000 retail locations — including Circuit City, Blockbuster, CompUSA, and Gateway — with an eight-week promotional campaign designed to lure new subscribers.

The campaign, called Look, Listen & Play, showcases the AOL content premier features First Look, First Listen, First View, and First Play.
Promoting online content offline is a slow but growing trend…some evidence from our archives:

The Real Deal: 40 Million Baseball CD-ROMs in Post Cereals Aiming for a Home Run for RealNetworks

Trails.com Pushes Subscriptions Through Retail Product

nReach Delivers Mobile Content Vending Machine

AT&T Launches Pre-Paid Content Card

Audible.com Goes the Retail Route to Sell Subscriptions

Buy Your Wireless News Package, When you Buy Your Wireless Phone

6 Retailers Plan Venture to Sell Music on the Web

Fill it Up, Britney

Prepaid Cards for Adult Content?

Will Pre-Paid Internet Cards Be a Precursor to Pre-Paid Site Access Cards?

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