PWC Overly Pessimistic on Online Content Sales?


This was just pointed out to me by Peter Krasilovsky, VP and Senior Partner at Borrell Associates. Writes PWC in its latest outlook on the media industry: “Although some online editions charge readers for access, we do not expect reader fees to be a meaningful component of the newspaper market within the next five years.”

Peter writes: “PWC strikes me as being overly pessimistic here…..5 years is a long time. We might expect targeted advertising to be the main new area of growth, and a gateway to premium services…all within three years.”

My question: define meaningful.

On the biz. info. services market, it writes: “Reduction in the amount of free information available on the Web and flat-fee subscription prices for data will revitalize the market.”

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