Are Digital Newspaper Editions More Than Smoke and Mirrors?


JD Lasica mines the hot discussion last month on the Online News List and writes up an article on digital editions. Most newspapers see the digital/electronoic/PDF editions as an added circulation tool, not necessarily a revenue area. The true promise of digital editions lies a few years down the road, particularly if tablet PCs take off in a big way…Further out this decade, the long-awaited rollout of electronic paper ?- sheets thin as three human hairs and powered by batteries — also bodes well for digital editions. Both tablets and e-paper offer the prospect of rich interactive audio, video and advertising on screen, especially as broadband becomes more pervasive.

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