Value Over Volume Is The Way Forward For Content


“Small clusters can be identified that have a high revenue potential – all you have to do is to build a relationship with them…if that 2% of the total installed base who use WAP or downloaded games generated 20% of the revenues, then the firm providing the service would be having the last laugh. As long as it had recognised the 2%:20% rule and developed the customer relationships to maximise the opportunity, of course.”

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