First Take: NY Times Launches E-mail Alert Subscription Service


The New York Times Digital is launching an e-mail alerts subscription service, enabling users to get news and topic alerts on stories published on the website. The service, called NewsTracker, upgrades an already existing free service which gives users the ability to track three alerts.

The new service, which will give users the ability to define up to 10 alerts, will cost $19.95 for a year. As a promotion, the new subscribers will be offered a $10 gift certificate to the NYT online store.

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