Roxio Acquisition May Derail Pressplay’s Agency Search


The acquisition of Pressplay by Roxio appears to have sidelined the online music service’s agency review. Pressplay was on the cusp of naming its first agency. The relaunch of Napster could present some daunting brand challenges for Roxio: Napster, the brand synonmous with “free” music downloadeds, will now go the for-pay, legit route.

Comments are closed.