Blog Post

Microsoft Prepares Reply to iTunes

While Apple Computer grabs publicity for its new 99 cent music download store, Microsoft is quietly preparing for a counterattack by improving its own technology for supporting subscription music services.

“Microsoft said it is developing software that makes it easier for subscription services to transfer music to portable music players…Microsoft’s clock would provide a “time out” feature much like that used in PC versions of its DRM software. If customers don’t pay their monthly subscription bills by a certain date, access to the files on those devices is cut off.”