The Incremental Evolution


The revenue diversification strategy
for an online media site is always evolving: there cannot be “A
model” which any site can use…incremental evolution is perhaps
the best way to put it. Le Monde’s online head Bruno Patino illustrated
this best in a slide he presented last week at the IFRA Online Trend
Day in Amsterdam. Patino expounded onn how his site has evolved
from 1998 to this year, adding on different sources of revenues
such as PDF and archives, professional edition of the site, wireless
version and a pay-per-view version coming out this summer. Simple
yet brilliant. Click on the thumbnail to get the full version.

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