Can the Web beat Big Media?


Dream on…”There have been many attempts to create Web-based local publications,” says Martin Nisenholtz, the CEO of New York Times Digital. “The problem is that in most cases the economics of supporting a single Web-based publication without a broadcast or newspaper adjunct is just impossible. You would like to see business models for entrepreneurial publishers, but — I don’t want to touch on a nerve here, but you work for and the economics of what you do as a national publication have been very difficult. Imagine what it’s like to do that for a local community.”

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