The Inside Beast That Refuses to Die


Primedia has dismantled its Media Central unit, and various magazines under its umbrella will now report to different sections within Primedia. “Confusing” has become a Primedia trademark. As for the online versions, the Web address for [my former employer], the outpost of Powerful Media’s ambitious online media-on-media play that was sold in 2001 to Brill Media Ventures and later taken over by Primedia, will remain online as a portal to the former Media Central magazines. The address will continue to work as well.

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