iVillage’s Revenues Decline 17 Percent; Losses Narrow


Women-focused online network IVillage’s first quarter 2003 revenues were $12.6 million, compared to $15.1 million in the year-ago period. It had a net loss of $6.1 million, or ($0.11) per share, compared to anet loss of $17.9 million in the year-ago period.

“iVillage continues to make progress on providing proprietary content to visitors for a fee, in addition to the site’s extensive free
content. The company is currently planning the relaunch of its first
such for-pay online course, Awaken Your Sexual Self, with increased
functionality and new offerings. The online course was initially
launched in February 2002 with an average price point of $30.00 and
with nearly 4,000 registrants.”

iVillage is also deploying content commerce software from vendor eMeta: “The software will further assist iVillage to efficiently re-launch
initiatives, including for-pay electronic courses, and provides a
turnkey solution to offer visitors new subscription services and
products. iVillage continues to expect the product to be fully
implemented during the second quarter 2003.”

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