Media Agency Adds Broadband Cos. to Upfront Buys

0 Comments

The CEO of media buying agency Starcom MediaVest Group said that the Publicis unit will expand its 2003 television “upfront” buying to include a network of broadband providers for the first time. In line to benefit are companies including Atom Shockwave, Yahoo Platinum and Unicast.

Also see the more detailed AdAge.com story: Starcom Wants Online Included in Media Buys.

Comments are closed.