Disney and the Art of Entertainment


A comprehensive interview on Disney’s digital plans, and its future, with Attila Gazdag, Managing Director of the Walt Disney Internet Group, Europe. “In some markets we have reached a point [in terms of broadband] where the first-wave early-adopters appear to have signed on and now the penetration curve is moving into the second-wave of consumer, the mass market consumers, families with children. That?s more the type of audience that Disney tends to appeal to, more so than people who work from home or early-adopter techie types.”

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