MSN Korea Using Virtual Character Chatting To Drive Revenues

When in Korea, do as Koreans do: MSN Korea launched a new paid service in late February that allows subscribers to set up their own virtual characters on the Web. “MSN subscribers are now changing clothes, accessories and backgrounds for their virtual twins, showing off their sensitivity to online fashion trends for their friends and colleagues…Microsoft’s numerous MSN affiliates in other countries are now watching closely how MSN Korea’s new business model plays out.”

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