“AOL management isn’t willing to risk anything to find out. The result is an underwhelming growth strategy. Instead of the fabled keep-it-simple pricing, AOL is ham-handedly selling new services on top of its premium price for basic service. That premium once had value in AOL’s ease of use. Among today’s more adept online population, it increasingly seems like paying business-class rates for coach.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post