Audible, the downloadable spoken audio subscription service, has started retailing its branded MP3 player and its service through Gateway stores. “Gateway’s special offer includes two free audiobooks and a free one-month subscription to a leading audio periodical for just $99.99. In addition to the 3.5-oz. Audible.com Otis digital audio player – which holds up to 17 hours of Audible’s spoken word audio files and plays MP3s — Gateway’s digital media solution comes with a car cassette adapter, carrying case and batteries.”
The company has been one of the first proponents of taking online/digital subscriptions offline, a strategy which will do well if other media companies use it judiciously.
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