*MTV (Star-MTV), the wireless arm of MTV, has launched its service for Virgin Mobile customers in the U.S. market. “The lineup of MTV-oriented services, ranging from music news updates to audio postcards and video voting, directly targets the so-called youth demographic that wireless carriers have termed critical for their next growth spurt. And with other major brands such as ESPN and Disney looking to expand their own wireless ‘programming’ lineups, the MTV initiative could be a bellwether for other major brand-specific content deals.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post