Some excellent yet common sense points made by Richard Gale, head of marketing, Playboy TV UK, at the Mobile Entertainment Event, today:
What is premium content/services, according to companies:
– something expensive to produce
– unique to supplier
– using the latest technology
Premium content/services is, according to the consumers:
– something the consumer values as premium
– something that fulfills the desire
– something that recognises the context in which it is delivered
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