Consumer and Company Disconnect on Premium Content

Some excellent yet common sense points made by Richard Gale, head of marketing, Playboy TV UK, at the Mobile Entertainment Event, today:

What is premium content/services, according to companies:

– something expensive to produce

– unique to supplier

– using the latest technology

Premium content/services is, according to the consumers:

– something the consumer values as premium

– something that fulfills the desire

– something that recognises the context in which it is delivered

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