Google-izing Your Site


A review of a new book which shows media sites how to leverage the mother of all search engines. “Last year’s launch of the Google API provided tools that enable websites to accomplish this sort of customization, and the recently released Google Hacks: 100 Industrial-Strength Tips and Tools, by Tara Calishain and Rael Dornfest, makes the tools understandable and exciting to those who don’t think in 0s and 1s.”

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