Gateway Ads Urge ‘Rip, Burn, Respect’


Gateway is launching a high-profile ad campaign designed to advertise its digital-music services and educate consumers about what “rights and responsibilities” they have in using digital music…Dubbed “Rip, Burn, Respect”–a not-so-oblique reference to Apple’s “Rip, Mix, Burn” campaign of 2002–the television ads that will saturate the United States beginning Thursday night aim mostly at showing how Gateway’s digital-music packages simplify online music.

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