Blog Post

Analysis of Microsoft’s Content Integration

(5-page PDF file): An analysis of the recent move by Microsoft of integrating business information services such as Factiva and Gale into the latest version of its Office suite. Why has it done this: It “may not be about the money and that Microsoft?s primary interest is in adding functionality to Office that will translate into more sales. There?s nothing to say that this posture won?t change over time, but whatever revenue this new initiative could command from content producers, by either selling inclusion or charging commissions, is not likely to amount to a lot of money by Microsoft standards.”