Customers Pay for the Experience

This according to Tim Sanders, the chief solutions officer at Yahoo, speaking at the Jupiter Online Media Conference. He said that portal took a cue from Starbucks founder Howard Schultz in launching premium services for its 215 million users. Calling Yahoo Platinum a stage for an Internet experience, Sanders said Yahoo had a number of built in “triggers” that, like the tournament, would draw users to pay for immediate access to compelling video and audio content.

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