European Xbox Live Supremo Michel Cassius on XBox


On why XBox Live user will renew their contracts: “The first incentive is the service itself. With the level of satisfaction we’ve got on the service, which is a key measurement of success, we expect a lot of people to renew their subscription. It’s true that the people who have bought the starter pack will already have the headset etc, so we’re going to have renewal offers that will be without the headset. There are many ways we can think about how we go about getting people to sign up again. We can think about it as automatic renewal, changing renewal to three months, six months, and 12 months – as many offers as we can. Another thing we need to think about is retail; retail is definitely a good part of what we do, and has an important part to play in the distribution of Xbox Live.”

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