Rivals DM and Mobileway Tie Up

Mobile content delivery and billing specialist Mobileway claims to have deployed the first billable consumer MMS service in conjunction with sports media company Rivals Digital Media. The ‘Football Look-a-Likes’ service, taken from the RDM-owned football365.com website, has been made available to O2 and Vodafone subscribers that own MMS compatible handsets, who can receive photographs of “footballing idols and their celebrity doubles”.

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