Reaching Young Sports Fans Online


“Just as in the offline world, the online Sports category represents an attractive vehicle through which marketers can target highly engaged consumers – especially males. The proof is in the numbers: more than 40% of all male Internet users visited a Sports site in January…while the market for paid online content within the Sports category is still relatively small ($30.3 million in 2002), spending grew by more than 300% versus 2001, according to OPA.”

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