Israel’s Leading Sports Site Gets 25 Percent of Revenues From Wireless Content


That is a big figure, if you consider it: Isreal’s biggest sports site, sports news Website, ONE, gets about 25 percent of its revenues from the sale of content to the cellular companies. “he other cellular companies purchase content from ONE via text messages (SMS) and cellular Internet access. One of the advantages of this service, from ONE’s point of view, is that all the advertising is done by the cellular companies and ONE gains exposure for its other services too.”

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