Blog Post

DRM on Chips? Think Again

Plans to hard-wire copy protection into popular digital music and video devices (into the chips themselves) are being shelved as the consumer-electronics industry grapples interminably with anti-piracy policies, standards and consumer rights. The “soft coding”– putting antipiracy rules into software that is more accessible to users–is slower and less secure, but lets companies adapt to rapid changes in the market more easily.