Ziff Davis’s Internet Operations Stabilize:


Ziff Davis’s Internet Operations Stabilize: After the last two years in turmoil (and that’s putting it mildly), the technology media company is trying to make a comeback, focused mainly on its now flagship PC magzine and gaming properties. Its revenue and consolidated EBITDA losses for the “developing businesses segment” (which included its Internet operations and some new magazines) were $6.1 million and ($3.7) million,
respectively, for Q2, 2002, compared to $3.4 million and ($8.6) million, respectively, for the prior year period. These improvements were a result of “increased advertising revenue for Baseline [magazine] and the company’s Internet properties plus the benefit of substantially reduced operating costs for the Internet operations.”

Though no separate figures were given, Ziff Davis Internet increased Q4 revenue by 68.1% (compared to Q4, 2001) and full-year revenue increased over 200.0%, ending the year with 102 new advertisers. During this period, the company also launched the Storage SuperSite (storage.ziffdavis.com) as the first of several new targeted b-to-b sites focusing on specific product categories.

A big surprise: during the last year, the company launched a digital version of PC Magazine and generated 100,000 digital subscriptions — more than any technology media company, it claims.

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