comScore MediaMetrix Erred in Measuring


comScore MediaMetrix Erred in Measuring Web Site Use: And yes, we are all really surprised, really. comScore discovered flaws in the methodology that it introduced in October, and it has restated its measurements for the last three months of 2002…”The biggest changes that ComScore made involved how it estimated work audiences. But there were other issues as well. For example, after the acquisition, ComScore changed its method for calculating how much time users spend on each site, in some cases cutting the numbers by far more than half.”

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