ESPN Puts Ads Into Video Clips


And why hasn’t the world come to an end yet? Anyway, if you get past this, the story is about how ESPN is using a video-caching technology to avoid bandwidth bottleneck and improve user experience…all of this in its new video delivery system, dubbed ESPN Motion. It is a marked improvement over the video that Internet users on a broadband connection currently receive…system spontaneously saves new clips on users’ computers throughout the day, allowing the videos to start immediately. The videos are higher in quality than so-called streaming video clips, the standard way to watch moving pictures online. And to avoid clogging users’ computers, the system programs its clips to self-destruct before the day is out.

Comments are closed.