USAToday.com Tests Registration: USAToday.com on Thursday began requiring users to answer three demographic questions to access some stories, joining competitors like NYTimes.com and WashingtonPost.com. The test encompasses about 10 percent of the site’s 200,000 pages…and would be used to target advertising.
The news comes as another online site, ESPN.com…began offering visitors video highlights in exchange for filling out a six-question registration form that includes salary and occupation data.
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