Mobile Content: Phones Just Wanna Have Fun: A case study on how Samsung used it mobile club to promote premium wirless content services. “Without content, a network provider is just a big pipe that connects calls and callers…But they too are beginning to catch on to the importance of content as a…loyalty…tool. Nokia…has been running its Club Nokia global loyalty programme since 1998. And now..Samsung…is following suit, with a seven-figure investment in the Samsung Fun Club…Members use a points system to purchase content; a Java game, for example, costs about 100 points.”
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