When Free Begets Fee: An


When Free Begets Fee: An interesting point by Vin Crosbie about why free content is good to promote your “real” services: “This column is provided for free because I know not many of you would pay to read business columnists such as us here at ClickZ. I know offering this advice for free creates widespread marketing for my company’s personalized consulting services, which are more valuable to you and lucrative to me than any consulting advice column could be.”

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