AdAge Launches Madison+Vine, A Subscription


AdAge Launches Madison+Vine, A Subscription E-Newsletter: Ad Age Group, publisher of, among others, has launched Madison+Vine, a subscription e-newlsetter on “what’s happening at the intersection of Madison Avenue and Hollywood. It separates hype from reality identifying true opportunities in an emerging arena. Veteran reporter Hank Kim taps ground-breaking news, strategies and campaigns, and provides commentary to help you find the solutions to move your business ahead.” The slugline: “Content Meets Commerce”. It costs $399 a year for the weekly newsletter (see sample here).

These one-person subscription e-mail newsletters from established media groups might become a trend– example: Ziff Davis recently launched twice-a-week newsletter, called “Microsoft Watch“, written and edited by Mary Jo Foley, one of the best known investigative journalists covering the technology giant for the last eight years. It also costs $399 a year. Read the exclusive story I did about it back in may last year, titled “Will You Pay $400 for the Inside Scoop on the Evil Empire?” (free registration required).

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