Pay or Watch Ads You Want


An interesting twist on online subscription, a point I have noted before in my brief about Weatherbug: it is offering the options of paying for an ad-free online weather experience ($19.95 a year), or getting content free along with advertising. The innovative part is that WeatherBug users can select the advertisers that they see. That’s been part of the desktop application since last year, but what’s new this week is a software revision that allows WeatherBug users to switch advertising choices whenever they desire.

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